This work predates Memory & Material and is part of the practice lineage that shaped it. I started my design career by jumping head first in. I learned the depths of product design, operations, management and go to market through a two year experience of founding, leading and eventually selling a mixed-reality ed-tech startup: Adora Experiences. Adora aimed to increase access to higher education by making college tours more accessible. Through web and mobile augmented reality tours, Adora has helped over sixty universities and colleges provide immersive and personalized tours to students that otherwise couldn’t make it to campus.